Exploding Bakery X Evrythng
What happens when two loud mouths get together? The original rebels with big hopes to change the system. Let's find out.

We’ve teamed up with Evrythng Spirits for the Festive Season. These folks are the distillers shaking up the booze world with small batch spirits with a big dose of purpose. We bake cakes that fight beige, ultra-processed food. They make drinks that flip the bird to big corporations. Together? We’re basically Santa’s rowdier cousins.
Who’s Behind Evrythng?
James Law, the force behind the company, launched Evrythng with the aim of rethinking how a spirits brand should operate in a time of climate emergency. Law’s vision is bold: build a spirits company that doesn’t extract profit, it channels every penny of it back into nature. Under the Evrythng model:100% of profits go to nature restoration projects. Every bottle sold helps fund land, rivers, rewilding, that kind of magic.There’s no shareholding structure, no hidden dividends, and no corporate excess.
Their business model evrythng.org.uk helps startups to establish their own not-for-profit companies, redirecting profit to climate solutions.They use a unique open accounting system, so you can (if you want) see exactly how each pound moves through their system. Just ask them for a login for the Xero account and have a poke about!
They strip out unnecessary costs: no fixed salaries, no big marketing budgets sucking up cash before the giving part even starts.In James’s own words "it's all about making great stuff that people love to drink and then giving all the profit to those that fix things”
Find out more about Evrythng through our Q&A video as we took some time out to have an excitable, rowdy and inspirational chinwag about issues we feel passionate about. We asked James all the big questions on how he started out, whether he's prepared to get cancelled and whether he would ever consider selling Evrythng in supermarkets? Click on the video below.
Why We’re Teaming Up?
It’s not just about cake and cocktails (though we’re very into both). Evrythng share our mission of doing business with a conscience. They’re all about cracking gin, rum and vodka that’s made in the Welsh Hills and existing for no other reason than to fund nature protection, just like we’re all about planet-friendly cake: no palm oil, no fakery, compostable packaging, and 1% For The Planet donations.We both want to prove that indulgence and responsibility can co-exist.
Because we want to be good this Christmas and do good and spread the good, we've come up with a cracking joint giveaway to get the festivities started.
What's in the Festive Party Box?!
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One lucky winner is getting an early Christmas bundle that might even keep them merry long past Boxing Day:
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Exploding Bakery Christmas Cake - Not everyone loves a Christmas Cake but that's because they haven't had ours. This is a guaranteed crowd pleaser and will get the boogie started.
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Bake It Easy Book - in case you feel like whizzing up more cake for the big Christmas Day.
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Evrythng Not-For-Profit Vodka bottle - Bringing you fun times and warmth, perfect for firesides and questionable karaoke. We will also chuck in a free Christmas cocktail recipe for you so you can flex your skills at a party.
- Evrythng T-Shirt - For looking like a cool cat and being (ethically) fashionable.
Sign up here to take part. The giveaway runs from 14th Nov until 1st December and one lucky winner will be contacted directly by us.
Good luck, kimosabe!
